Coca-Cola Hellenic Egypt and Al Hassan Foundation sign a cooperation protocol.

For the source of livelihood project to support and integrate those who are differently abled

Coca-Cola Hellenic Egypt signed a cooperation protocol with the Al Hassan Foundation with the purpose of integrating the wheelchair users of Al Hassan Foundation into the value chain of Coca-Cola HBC Egypt and providing them with qualified sales training, along with the equipment and supplies necessary to start operating in order to improve their income and help them live a more decent life.

Coca-Cola Hellenic Egypt owns 5 factories, 27 production lines in addition to 35* sales branches to cover all governorates of the Arab Republic of Egypt.

Engineer Ahmed Elafifi , Managing Director of Coca-Cola Hellenic Egypt, stated that this protocol comes within the framework of the company’s social responsibility and sustainability strategy, with “empowering youth and people with special abilities and providing them with skills and tools that guarantee them a better life” being one of our main goals. Our aim is to provide the differently abled with the skills they need to unleash their full potential.

The sustainability strategy comes as one of the most important directions of Coca-Cola Hellenic, which focuses on several areas that include recycling, waste management, reducing carbon emissions, and rationalizing water use, in addition to empowering women and youth.

As Ms. Mai Zein El-Din, Chief Trustee of the Al Hassan Foundation stated, Al Hassan Foundation’s partnership with Coca-Cola Hellenic Egypt to support those who are differently abled in the “source of income” project is a great way to start 2022 and will be a start of great initiatives to come  as well as  the reason for the joy of many people in the upcoming years. In collaboration with a big company like Coca-Cola Hellenic Egypt, spread in all governorates, we will be able to help more people and achieve our sustainable development goals for 2030.

El Hassan Foundation for the Integration of “Those Who Can Do Things Differently”  is a non-profit organization that works under the supervision of The Ministry of Social Solidarity. It serves in all governorates through 8 development projects and operates under the slogan “We can do it differently.” The first phase of this protocol will be activated during March and will be followed by more than one phase to integrate the largest number of differently abled into the value chain of Coca-Cola Hellenic Egypt.