

ADNAN TOPIC
GENERAL MANAGER, COCA-COLA HBC EGYPT
On June 2025, Adnan joined Coca-Cola HBC Egypt as General Manager.
Adnan Topic joined Hellenic in 2002 as a Business Developer and quickly advanced through various Sales positions within the Adria BU, including Sales and Franchise Manager in Bosnia & Herzegovina. He became Sales Director of UAM in May 2018 and assumed the role of General Manager in June 2023. Throughout his career,
Adnan has shown unwavering commitment and passion for building highly engaged and high-performing teams. Under his leadership, the UAM BU consistently won the Coca-Cola Xmas Cup and maintained an Engagement index at the top of Hellenic.
He also reinforced RTM as a key enabler for sustainable performance across all three markets. Adnan consistently strengthened partner relationships, fostering customer collaboration, effectively managing crises with a people-first approach