A More Sustainable Future

A More Sustainable Future

WE SEEK TO GROW OUR BUSINESS SUSTAINABLY, OVER THE LONG-TERM, SO THAT ECOSYSTEMS ARE PRESERVED FOR FUTURE GENERATIONS

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Sustainability is fundamental to our business strategy, which aims to create and share value with all of our stakeholders. This defines how we run our business, carry out our activities and develop our relationships.

To address key global challenges affecting our industry, our communities and our planet, we collaborate across all business functions with the aim of seeking solutions. 


Our priority areas in Egypt include:

At Coca-Cola HBC, sustainability is part of our company purpose. We want to grow responsibly, enriching the communities in which we do business, while caring for the environment.

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In 2021, the Coca-Cola HBC Group made a commitment to achieve net zero emissions across our entire value chain by 2040. To reach Net Zero by 2040, we will reduce our direct emissions to an absolute minimum, and we will work in partnership with our suppliers to eliminate the 90% of our carbon footprint that results from third parties. Wherever we can’t eliminate emissions entirely, we will mitigate or remove those by investing in other climate protection measures.

Having joined Coca-Cola HBC in 2022, the business in Egypt is fully committed to contributing to these ambitions and has started its journey to align projects and initiatives to the Group goals.

Sustainable Packaging

We also believe every package has value and life beyond its initial use and that it should be collected and recycled into a new package. Together with our suppliers and partners, we are working to design more sustainable packaging and take action to ensure that our packaging does not end up as waste.

100%

OF OUR PRIMARY PACKAGING IS RECYCLABLE

46%

OF OUR BOTTLES AND CANS WERE COLLECTED FOR RECYCLING IN 2021

Some of the areas in which we are already making progress include:

Collection and Recycling

All of the bottles and cans that we sell (our primary packaging) are 100% recyclable.

We are proud to partner with BariQ, the largest “bottle-to-bottle” recycler and producer of recycled polyethylene terephthalate (rPET) pellets in the Middle East and Africa.

BariQ brings cutting-edge green technology to the region by re-processing post-consumer plastic PET bottles to produce top quality food-grade recyclate.

Through our partnership with BariQ, we support the collection and recycling of bottles in Egypt. In 2021, 18.7 MT of PET bottles were recycled – delivering a packaging collection rate of 46% for Coca-Cola HBC Egypt. Through this ongoing partnership, we focus together on further increasing collection rates and high-quality recycling in the region.

 

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Recycling Awareness

Dawarha with Coca-Cola is a recycling campaign that aims to foster a culture of recycling and environmental stewardship in Egypt.

Launched as part of Coca-Cola’s sponsorship of the World Cup, the campaign invited consumers to exchange and recycle 10 Coca-Cola cans or ‘golden lids’ at 26 redemption centres across the country, for a chance to win a jersey from the Egyptian team.

The campaign has since been extended to universities across Egypt, offering ‘recycle and win’ incentives to more than 3,000 students.

 

Solar Energy

We were proud to be the first company in Egypt to install a fully Solar Energy Powered plant at Sadat, the largest PET production facility in the Middle East. This supports our goal to reduce emissions, and transition to more sustainable energy sources. Our solar solutions allows us to produce 1.8 gigawatts of electricity per year, and will eliminate 33,000 tonnes of CO2 over the coming 25 years.

Empowering young people and women has always been a priority for us.

We support this goal in several ways; equipping youth and women with the skills, training and tools they need to become economically independent and by integrating them within our value chain. We also proudly support differently-abled youth to capture new sources of income.

These are just some examples:

Economic Empowerment of Young People and Women

We support young entrepreneurs who are recent graduates in Sheikh Zayed City by providing Coca-Cola products and sales training to help them gain experience and start their own businesses.

In cooperation with the NGO Misr el Kheir, we have provided ‘start-up’ support to youth in upper Egypt. To date, 50 tricycles, filled with Coca-Cola products, have been donated to these young people, with the aim of helping them to develop an entrepreneurial business, while benefitting from the Coca-Cola value chain.

In collaboration with the Orman Cooperation, we also empower women in upper Egypt to start their own business by providing them with small kiosks of Coca-Cola coolers, product, and training.

 

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Empowering Differently-Abled Young People

We are also committed to supporting vulnerable young people and those with special needs.

Coca-Cola HBC Egypt signed an agreement with Alhassan Foundation to support differently-abled people, through its “Source of Income” project. The project aims to empower and integrate wheelchair users within our value chain by providing professional sales training, tools, and equipment and ultimately new sources of income.

We are a proud beverage partner to the Differently Abled Carnaval, for people with disabilities for three years now; a joyful performance of art, music and handcraft exhibitions in the presence of the Egyptian president.

We are involved in various NGO events on Orphans Day each year and also support the ‘I’m Egyptian’ foundation, painting buildings, homes, and schools for street children in Upper Egypt: Aswan, Nubia, and Siwa.

Coca-Cola is also the official drink partner for the Egyptian Sports Federation for Intellectual Disability.

 

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We are committed to earning our license to operate by creating and sharing value across Egypt, through volunteering, in-kind donations and financial support where it’s needed most.

These are some recent examples of how we invest in local communities.

Our Employee Volunteering

Our employees volunteered to participate in an “Earth Hour” initiative for waste collection in the Wadi Degla Protectorate. While connecting with nature, our volunteers had the opportunity to learn about the history of the 50-million-year-old protectorate and the biodiversity that must be protected there.

 

Community Support in Times of Need

During Covid-19 pandemic, we launched a number of initiatives in cooperation with the government to support Egyptian society.

We supported the Egyptian medical teams, known as “The White Army”, by donating more than a million bottles of water to the Ministry of Health and hospitals across Egypt.

Together with The Coca-Cola Company, we deployed our “Our Red Army” initiative, working to protect small and mid-sized businesses together with the Ministry of Industry and Trade. Our donation of 1 million dollars delivered financial, marketing and healthcare-awareness support to our customers and struggling businesses.

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NET ZERO BY 2040

We are committed to achieving net zero emissions across our entire value chain by 2040.

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MISSION 2025

Our Mission 2025 approach to achieving sustainable growth is based on our stakeholder materiality matrix and is fully aligned with the United Nations Sustainable Development Goals (SDGs) and their targets. 

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STORIES

We’re committed to sharing our business activities and developments factually and transparently