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Current Site: Egypt
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Current Site: Egypt
Sustainability is fundamental to our business strategy, which aims to create and share value with all of our stakeholders. This defines how we run our business, carry out our activities and develop our relationships.
To address key global challenges affecting our industry, our communities and our planet, we collaborate across all business functions with the aim of seeking solutions.
Sustainability is the core of what we do at Coca-Cola Hellenic Egypt. Sustainability is integrated into every aspect of the business, to name a few: growth, marketing, distribution, and packaging.
In 2021, the Coca-Cola HBC Group made a commitment to achieve net zero emissions across our entire value chain by 2040. To reach Net Zero by 2040, we will reduce our direct emissions to an absolute minimum, and we will work in partnership with our suppliers to eliminate the 90% of our carbon footprint that results from third parties. Wherever we can’t eliminate emissions entirely, we will mitigate or remove those by investing in other climate protection measures.
Having joined Coca-Cola HBC in 2022, the business in Egypt is fully committed to contributing to these ambitions and has started its journey to align projects and initiatives to the Group goals.
We also believe every package has value and life beyond its initial use and that it should be collected and recycled into a new package. Together with our suppliers and partners, we are working to design more sustainable packaging and take action to ensure that our packaging does not end up as waste.
Some of the areas in which we are already making progress include:
Our production of bottles and cans that reach consumers are 100% recyclable!
Through our partnership with BariQ, the largest “bottle-to-bottle” recycler and producer of rPET pellets in the Middle East and Africa, we support the collection and recycling of PET bottles in Egypt. In 2022, more than 31,000 tonnes of PET bottles were recycled, delivering a packaging collection rate of 43% for Coca-Cola HBC Egypt. Through this ongoing partnership, we continue to support collection and high-quality recycling in the region.
Coca-Cola HBC Egypt is dedicated to environmental and social sustainability.
Partnering with CanBank inches the company closer to zero wastes, while educating customers and consumers in regards to recycling and waste management.
The Coca-Cola HBC Egypt branded Reverse Vending Machines (RVMs) have scoped across all of Egypt including COP27, universities, sports clubs as well as North Coast’s hottest resorts, with more coverage to come.
We were proud to be the first company in Egypt to install a fully Solar Energy Powered plant at Sadat, the largest PET production facility in the Middle East. This supports our goal to reduce emissions, and transition to more sustainable energy sources. Our solar solutions allows us to produce 1.8 gigawatts of electricity per year, and will eliminate 33,000 tonnes of CO2 over the coming 25 years.
We are dedicated to prioritizing the empowerment of youth and women in Coca-Cola Hellenic Egypt.
We provide trainings for youth and women to equip them with the skills and tools, they need to become economically and financially independent. We do this by integrating them into our value chain, in addition to proudly supporting differently abled youth to allow them to generate an income of their own.
These are a few examples:
One of the core sustainability strategies we follow in CCH Egypt is empowering marginalized youth through Job Creation Projects. Coca-Cola Hellenic Egypt partnered with Misr El Kheir Foundation to provide “start-up” youth in Upper Egypt. We are in the process of delivery of 50 tricycled with Coca-Cola products to aid the development of an entrepreneurial business, while also empowering and integrating the youth into our value chain.
In addition to empowering youth, we are dedicated to incorporating women into our value chain through our cooperation with Al Orman. Through this cooperation, we are able to stock small kiosks led by women from Upper Egypt with Coca-Cola coolers and products, in addition to sales training to further excel their success. This is another way we dedicate ourselves to integrating those in need into our value chain.
We are also committed to supporting vulnerable young people and those with special needs.
Coca-Cola HBC Egypt signed an agreement with Alhassan Foundation to support differently-abled people, through its “Source of Income” project. The project aims to empower and integrate wheelchair users within our value chain by providing professional sales training, tools, and equipment and ultimately new sources of income.
We are a proud beverage partner to the Differently Abled Carnaval, for people with disabilities for three years now; a joyful performance of art, music and handcraft exhibitions in the presence of the Egyptian president.
We are involved in various NGO events on Orphans Day each year and also support the ‘I’m Egyptian’ foundation, painting buildings, homes, and schools for street children in Upper Egypt: Aswan, Nubia, and Siwa.
Coca-Cola is also the official drink partner for the Egyptian Sports Federation for Intellectual Disability.
We are committed to earning our license to operate by creating and sharing value across Egypt, through volunteering initiatives, donations and financial support where it’s needed most.
Here are a few examples of how CCH Egypt gives back the local community:
VOLUNTEERING TO MAKE A DIFFERENCE
“Earth Hour” brought together a number of employee volunteers to participate in waste collection in Wadi Degla Protectorate. While connecting with nature, our volunteers had the opportunity to learn about the history of the 50-million-year-old protectorate and the biodiversity protected there while also making the environment a better cleaner place.
In spirit of the Holy month of Ramadan, we partnered with Misr El Kheir Foundation, to bring happiness into thousands of families across Egypt by including Coca-Cola products into the box of Happiness. Our employees volunteered in packing 800 cartons of Ramadan Commodities to unprivileged families in all governorates of Egypt.
During Covid-19 pandemic, we launched several initiatives in cooperation with the government to support Egyptian medical teams, known as “The White Army”. CCH Egypt successfully donated more than a million bottles of water to the Ministry of Health and hospitals across Egypt.
Together with The Coca-Cola Company and the Ministry of Industry and Trade, we deployed our “Our Red Army” initiative, working to protect small and mid-sized businesses.
A donation from Coca-Cola System of 1 million dollars supported and delivered financial, marketing and healthcare awareness support to our customers and struggling businesses.
