Empowering young people and women has always been a priority for us.
We support this goal in several ways; equipping youth and women with the skills, training and tools they need to become economically independent and by integrating them within our value chain. We also proudly support differently-abled youth to capture new sources of income.
These are just some examples:
Economic Empowerment of Young People and Women
We support young entrepreneurs who are recent graduates in Sheikh Zayed City by providing Coca-Cola products and sales training to help them gain experience and start their own businesses.
In cooperation with the NGO Misr el Kheir, we have provided ‘start-up’ support to youth in upper Egypt. To date, 50 tricycles, filled with Coca-Cola products, have been donated to these young people, with the aim of helping them to develop an entrepreneurial business, while benefitting from the Coca-Cola value chain.
In collaboration with the Orman Cooperation, we also empower women in upper Egypt to start their own business by providing them with small kiosks of Coca-Cola coolers, product, and training.